Making a post in Composer
Composer is where you write a caption, pick products and platforms, and post now or schedule one video at a time.
Composer shows one card per video, with a caption box, the matched Amazon product, and a button for each connected platform (Facebook, Instagram, Pinterest, YouTube).
Composer has three tabs: Ready to post (your videos), To review (posts you added from Coverage by clicking a gap, with how many are waiting; the Composer badge in the sidebar counts the same posts. It is a review list: Nothing here posts until you click Post now or Schedule.) and Upload a video. When nothing is left to post, Ready to post says Nothing new to post right now with buttons for See posts to review and Upload a video. Each card says where the video is in one line, right after its date and sales: for example On Facebook, Instagram (click it to see every copy with its link), Scheduled with each scheduled platform's icon and time (click one for Post now or Show in Schedule; see The Schedule calendar), Posting to Instagram…, From Coverage: Pinterest for a post you added from Coverage, or Not posted yet. Each platform button carries a small round badge instead of a word: a green check once posted, a clock while scheduled, three dots while posting, ! when it needs review, and + when you added it from Coverage. To review shows one card per video, the same card as Ready to post, with Remove from To review; its count is the number of videos.
A card's top line says when the video went up on TikTok and its sales. Where it is on for your account, Don’t post sits at the right end of that line (see Keep a video from posting automatically). The products beside the caption start level with the caption box.
While Composer loads, plain grey shapes stand where the tabs, Coming up, the search row, the N matches need your OK bar and the first cards will be, at the size they had the last time this browser showed Composer at this window width, so nothing jumps when they arrive. On a large library the first cards appear before the rest of your videos have loaded. For a few seconds they cannot be pressed (their posting buttons, search and filters are dimmed), the search box reads Loading the rest of your library… and a line under the cards says the same; posting, search and filters unlock by themselves as soon as the whole library is in. Nothing is lost by waiting, and nothing can be posted twice by pressing early.
Each card has a Post now / Schedule toggle under the caption box, directly above the platform buttons, because it decides what a platform button does; picking Post now or Schedule posts nothing by itself. With Post now selected, the line beside the toggle says Each button below posts right away. and clicking a platform's button posts right away, with a 5-second Undo to take it back; All platforms, the last button in the platform row (its second line shows the icons of what it covers), opens the Post everywhere sheet and posts to Facebook, Instagram and YouTube in one pass, and to Pinterest too when Pinterest is connected. The sheet's Pinterest row has a Pinterest board list; it starts on the board you used there last time, and the Pin's link is added from your Pinterest settings. Without Pinterest connected, that row says Connect Pinterest to pin here. and the button's tooltip says to connect Pinterest in Settings to include it. In the Post everywhere sheet the YouTube description holds only your words: your Amazon link (when Add my Amazon link is on and the product is confirmed) and the disclosure are added from your YouTube settings when it posts.
A video posted on TikTok less than an hour ago whose HD (1080p) version is not there yet shows HD is usually ready about 30–60 min after posting and a Post when HD is ready button. Click it, then the platform buttons (or All platforms): EverySqueeze looks for TikTok's HD version about every 10 minutes and each destination posts as soon as it is found, or an hour after your TikTok post with the best version there is. The card reads When HD is ready (up to 1 hour) · change. Post now is unchanged and posts straight away.
Choosing Schedule asks when, once, right on the card: a small menu opens under a time chip beside the Post now / Schedule toggle, over the card so nothing on the page moves. The chip has its own place on that line (while Post now is selected it holds the short line Each button below posts right away.), so switching between Post now and Schedule never moves the platform buttons; in a narrow window it shows just the time (and only its clock icon in a very narrow one), and the whole chip is the button to change it. It offers Next open slot (the default — EverySqueeze picks a time inside your posting hours) or Pick a time… (type the date and time on a computer, or click the calendar and clock buttons beside them to choose a day from a month calendar and a time from a list of quarter hours (a time you typed between quarter hours shows at the top of the list as custom); on a phone, use its own date and time picker; a time outside your posting hours is refused and the hours are named). The line under the fields reads the time back with its time zone, for example Posts Tue, Oct 27, 7:00 PM PDT.
Press Use this time and the chip shows the time you chose, for example Fri Oct 3, 9:30 PM · change; click the chip to change it, and press Escape or click elsewhere to close the menu (a time you typed is kept when it is a valid time). After that, each platform button schedules this video at that time with no further question: Facebook and Instagram schedule straight away, Pinterest after you pick its board, YouTube after you review its title and description, and All platforms schedules every destination you tick in its sheet at the same time. The time stays on that card, so you can schedule it to several platforms one after another, until you switch back to Post now or click change. It never carries over to another video. If the time has passed by the time you click, nothing is scheduled and the card asks you to pick again.
The card shows the caption once, in one editable box. It comes pre-filled from the video's whole TikTok caption, hashtags included, up to 1,000 characters (or blank for an uploaded video, which keeps its file name as a small heading instead). When the video sells something (a TikTok Shop product, an Amazon product or your own link), #ad is added at the end, unless the caption already says #ad or you turned off adding #ad (see Where the Amazon disclosure appears); a video with nothing to sell starts with its caption only. With the Remove @ tags setting on (where it is on for your account), the box starts without the TikTok @ tags and a line under it says so. The phone app's Posts tab does the same. For an older video whose stored caption was cut short, EverySqueeze fetches the rest the first time you click into the box; anything you have already typed is never replaced. If you press Post or Schedule while the whole caption is still loading, the button shows Loading caption… and goes ahead by itself once the caption is in, so a short version is never posted; if it cannot load, a message says so and you can edit the caption or press the button again. The whole caption shows without clicking in, hashtags included; a very long one shows its first several lines and scrolls (its bottom edge fades), and clicking in or out never changes the box's size.
Edit it, or rewrite it from the small Rewrite menu beside the toggle: My Brain (written live from your best-earning hooks) first, then Hook, Spotlight, Question and Plain. Whether your Amazon affiliate link goes on a Facebook post, and the caption template that wraps your words, come from your saved Settings, the same ones the phone app uses; Caption & link settings in the ⋯ (More) menu at the top of the list opens them (see Where your Amazon link goes on Facebook).
The link is added on its own when EverySqueeze is sure of the product: the card says Matched — your link will be added (and Same listing — shopper can switch color/size when it is the same Amazon listing but the exact colour or size isn't certain: the link opens our best guess and the shopper can switch). If you have checked it yourself and it is right, click the small This is right beside it; the card at once shows a green ✓ Checked by you (or your assistant's name), and Undo takes it back (it is saved in the background: if the save is refused, the card goes back and a message says it was not saved). Undo is only there next to ✓ Checked by you and only when EverySqueeze kept the match the video had before you checked it. A match EverySqueeze made on its own (Matched — your link will be added) has no Undo and no Checked by you label until someone presses This is right; to swap it for another, use the Wrong product? menu under the product (See other matches or Paste the right one) (Change product is the button on a video that has no TikTok Shop product). See Change the product on a post.
A product it isn't sure of shows one amber strip, Confirm to add your link with a ✓ This is right button at its end, above the product links; posting (including All platforms, which asks once before anything goes out) asks first, and a Confirm products button above the list walks you through them — see Confirm a product to get your Amazon link.
Beside the caption, the TikTok Shop product and the Amazon product are two tiles, picture first: a large product picture on the left, then the name (two lines), one line of detail (seller and sales, or rating and price) and, when the listing has a Creator Connections campaign, a short line such as +10% Creator Connections (a campaign on a related listing reads +10% on a related listing, and a brand's campaigns on its other products read Up to +20% from this brand, which is not a rate on this listing). The price or sales figure comes first in the detail line; hover a shortened line to read all of it. A line under the tiles (inside the TikTok Shop tile on the redesigned card) says Found on your TikTok. We use it to pick the Amazon link.: the TikTok Shop tile is the product tagged on your TikTok video, shown so you can check the match. What goes out with the video is the Amazon link (or your own link).
Under them is one row of three buttons. Link: Amazon says where this video's link goes; click it to choose Amazon (our matched product, with your tracking ID), My own link (a brand deal link or any website) or My TikTok video (buyers open this video on TikTok and buy from its product link there, so the sale is yours; it is set for this one video). When a link is set it reads Link: My own link, Link: My TikTok video or Link: Your Amazon link (your own Amazon link); a TikTok share link reads Link: TikTok share link with a warning mark. Edit Auto DM changes this video's own Auto DM (shown when Auto DM is on for your account) and lights up with a check once set. The third button says what it copies: Copy Amazon link (your Amazon link with your tracking ID) or Copy my link when you set your own. Under that row, Wrong product? opens one small menu: See other matches (the next few Amazon products we found; it reads Choose the version, outside the menu, when several versions of the product matched equally well), Paste the right one, Search Amazon again (a fresh search; a product you picked stays) and Tell us what’s wrong (a note to our team; it changes nothing on the card).
While a Search Amazon again search is running, the menu reads Searching Amazon… and waits for the result. Changing Sort or another filter keeps that search running; it does not start a second one. If the request fails, Could not search Amazon. Try again. appears and you can search again.
The TikTok Shop tile can show one of these product states. A missing name or a missing product never blocks your Amazon link:
- name not available yet: TikTok tagged a product on the video, but we could not read its name yet. We look it up again by ourselves over the following days. When we already know that product's name from another of your videos, the matcher uses it. Otherwise the Amazon tile's Match product says the name is not in yet, and Search Amazon opens the Other matches box with a Paste the Amazon link or ASIN row instead of a search: paste the link and press Save.
- product not known yet: TikTok says this is a Shop video but hasn't told us which product it sells. We check it a few times over about ten days, today's videos first. If we stop before TikTok tells us, the tile says product not known. Either way, use Add Amazon product.
- product no longer listed: shown only after the product's name could not be found several times over more than a week, on a video older than a month, with no recent orders for it. The video and its sales history are unaffected.
- No TikTok Shop product: we looked this video up and TikTok shows no Shop product on it.
- Product not checked yet: we haven't looked up this video's TikTok Shop product yet. EverySqueeze works through your library by itself, so this can change. You can add the Amazon product now instead of waiting.
- Older video — add it yourself: the video is older than the window we look products up for (currently about the last three months), so we won’t look it up. Use Add Amazon product. On accounts where EverySqueeze looks up older videos too, they say Product not checked yet instead: we work through them a few at a time, newest first, so their products fill in over time.
- Checking product…: we're looking up this video's TikTok Shop product right now, once, because you opened or selected a video we had never looked up. It takes a few seconds, then the box shows the product or No TikTok Shop product. A small number of these lookups are available each day; once they're used up the box keeps its old words and you can add the Amazon product yourself.
- No product known: we can't tell right now whether this video has a product.
The Amazon tile's hint under Add Amazon product follows the same state, for example product not checked yet — paste its Amazon link or search.
A video with no TikTok Shop product (or one the matcher has not found yet) can still carry your Amazon link. Its Amazon column shows Add Amazon product: paste the product's Amazon link (from any Amazon store, or the a.co / amzn.to link Amazon's Share button gives you) or its ASIN, or type the product's name to search Amazon and pick it from the results. The box opens as a small pop-up titled Add Amazon product, with a × to close it and an Add button. The product you pick shows on the card at once with Saving… under it (a post from that card waits for the save). It is saved as your pick for that video, and Facebook, YouTube and Pinterest use it like any other confirmed product. Only the product is kept from a pasted link: your workspace's own Amazon tracking ID is the one that goes on the post, and no link is added until that tracking ID is set. Change product on the same card swaps it later.
To post your own link instead of an Amazon product (your own Amazon link, or the brand's website), click Link: Amazon under the products and choose My own link (it opens the link window on its Custom link tab): the Amazon column then shows Custom link, the button lights up with a check, and every platform posts that link. See Use your own link.
Matching runs by itself each time Composer opens. To run it again now, open Filters: Match products sits under Amazon product. If the Amazon search is briefly at capacity, the button reads Amazon is busy — retry: the search is kept and filled in by itself, and Composer tries again while it stays open (Amazon lookups are busy).
YouTube processing (where it is turned on for your account, rolling out): right after an upload, YouTube has the video but nobody can watch it until YouTube finishes processing it. Until then the status line reads YouTube processing (the YouTube button "Processing…") with no link; once YouTube says it is live, the video moves to On … YouTube and an "Open on YouTube" link appears. YouTube not live means YouTube did not publish it: check it in YouTube Studio.
Sort has Newest added, Recently posted, Most sold, Most viewed and Recently queued (the videos you last added from Coverage first).
Show (next to Sort) narrows the list: All, Not cross-posted yet (on no other platform), Not on every platform yet (missing from at least one platform you have connected), Already posted and Sold at least once. Composer remembers your Show choice on this computer and browser, so it opens on the same list next time; Sort and the Amazon product filter go back to their defaults in a new tab. Under Amazon product, a video that posts with your own link (set on the video or for its product) counts as Matched, never Needs your pick.
Where numbered pages are on for your account, the list shows 50 videos a page: a line above the cards says which ones you are looking at (for example Videos 51–100 of 1,712), and the page numbers with Previous and Next sit under the last card. Search, Sort, Show and the filters still cover your whole library; changing one of them goes back to page 1. Composer keeps your page when you open another screen and come back, or reload the tab. Otherwise a Show more button under the cards adds more.
Where bulk captions are on for your account, the More menu (the three dots beside the search) has Bulk captions. It puts a checkbox on each card and a bar above them: select the videos, or search a product's name and press Select all shown (that also picks the ones further down the list), then write or paste one caption and press Use for. Each selected card's caption box gets that text, as if you had typed it there, and the message that confirms it has Undo. Nothing posts and nothing is saved: each video still goes out only when you press its own Post or Schedule, and the boxes keep the text only while the page stays open. A caption without #ad asks first, since a video that sells something needs it.
A video that went live on every platform you can post to today moves into Went live today (N) at the top of the list, a slim bar you can open: each video is one line with its picture, its caption, the time it went live and, for each platform, its icon with the view count and a link to the post. The ⋯ (More) button at the end of the search and filters row holds the controls you need less often: Hidden uploads, Show Don’t post (N), Select (where it is on for your account) and Caption & link settings. A video picture that cannot be shown reads No preview yet; Watch still plays the video.
Where it is on for your account, a video you marked Don’t post (on its card, in Coverage, or with the phone's Dismiss) stays off the list; Show Don’t post (N) in the ⋯ (More) menu at the top of the list brings those videos back (while they are shown, the button sits beside the search box), and Composer remembers that for this account on this computer. See Keep a video from posting automatically.
To post something that never came from TikTok Shop, see Uploading your own video.
What the + on a platform button means
A platform button can carry a small badge in its corner. A check mark means the video is already on that platform, a clock means it is scheduled there, dots mean it is on its way, and an exclamation mark means it needs a look. A + means Queued from Coverage: you clicked that video's gap in Coverage, so it waits in To review. It has not posted or been scheduled, and nothing posts on that platform until you click that platform's button on the card. Choose Post now or Schedule first, because that decides what the button does. The + isn't a separate button or a way to add more platforms: every platform button works with or without it.
Does it let me know a video is already posted (or reposted)?
How do you know you already posted a video somewhere? The card's status line says On and the platforms it is posted on, for example On Facebook, Instagram, and each of those platform buttons (FB, IG, YT, Pin) has a green checkmark badge. The checkmark appears once Coverage has matched the post on that platform: right after posting, or for a post you made yourself outside EverySqueeze, there is no checkmark until Coverage finds it, even though the post is live. So a missing checkmark does not mean the video was never posted. The sure way to see where a video is live is Coverage: its grid, or its market filter set to Already live on a platform. Click On … to see every place the video landed, with a link to each post. A video that shows the wrong product can have its match corrected right on the card.
Why do videos already posted come up in Composer?
Composer lists every video in your library, including the ones already posted to Facebook, Instagram, YouTube or Pinterest, so you can post any of them to a platform it isn't on yet. Each card's platform buttons show where it's already posted (the green checkmark above). To see only the videos that still need posting, set Show to Not on every platform yet (missing from at least one platform you have connected) or Not cross-posted yet (on no other platform). The Still missing from list is in Coverage, not in Composer: it is the Coverage grid's filter (see Find which videos are missing from a platform).
Composer on your phone
Composer is on the desktop dashboard only. The phone app has no Composer tab and no Post everywhere button: there, each new TikTok's card in Posts has one button per connected platform, so you post it one platform at a time. To cross-post any other video by hand, such as an older one, use Composer on the desktop dashboard. From the phone app: the cog, then Account and device, then Open desktop version. See The Posts tab.