Auto DM

DMs your Amazon link to anyone who comments a trigger word on your Facebook or Instagram post. Older Facebook connections need one reconnect.

Auto DMWatch the video

Auto DM lives in Settings → Auto DM, its own section between Posting schedule and Amazon. It has a Facebook card and an Instagram card. Each card's header shows its switch and a pill, On, Off, Not sending yet or Not sending, with one sentence on what happens or what stops it, and the fix when there is one (for example Reconnect Facebook). The Facebook and Instagram pages in Settings → Accounts & platforms show one Auto DM line with the same state and Edit in Auto DM, which opens this section. If you don't see the section, Auto DM isn't available for your account yet.

Turning Auto DM on or off

Auto DM sends nothing until its switch is on. In setup, both Auto DM switches start on for a new account (switch them off before Save my settings if you don't want them); an account that skipped that step starts with Auto DM off. To turn it on or off later, open Settings → Auto DM (or press Set up Auto DM on the "New: automatic link replies" notice) and flip the switch on the Facebook card. The switch saves by itself and says Saved beside it.

Everything else is editable in place: tap a word to switch it, type to change the message, then press Save changes in the bar at the bottom (Discard drops your edits). While something is not saved yet the bar says Unsaved changes. The switches on the card save by themselves the moment you flip them. Saving other changes (your words, the message, the disclosure) never switches Auto DM on — only the switch does. You can turn it off again the same way at any time. In the phone app, Auto DM is in Settings, in the Facebook section (and Instagram's in the Instagram section): there you flip the switch or make your changes, then press Save Auto DM; the button choices under Buttons in your DM save by themselves there too. If you try to reload or leave with changes not saved yet, your browser asks first (the iPhone Home Screen app can't ask, so check for Unsaved changes beside Save Auto DM).

When Auto DM is available and Facebook is connected, Home (and Posts in the mobile app) shows a short "New: automatic link replies" notice while it's off. Not now hides it for good, and so does turning Auto DM on.

How it works

You pick trigger words — the three suggested by default are link, shop and info, plus up to a few words of your own. They work on every post, but they are not only account-wide: any one post, or every video of a TikTok product, can have extra trigger words of its own (see A different message or trigger words for one video, below). When someone comments one of those words on your Facebook post, EverySqueeze sends them the product link by Messenger automatically — only to the person who asked, never as a bulk send. Old posts get it too, not only new ones, including posts made before you joined (see Auto DM isn't sending). Where it's available on your account, Show this word in your captions picks the word the Comment LINK line shows, for example SHOP.

Short comments and long ones that ask for the link. A comment of 10 words or fewer gets the DM when it has one of your trigger words. A longer comment gets it only when it has one of your trigger words and also asks for the link, for example it says link (or enlace) or asks where to get or buy it (where can I buy this?, ¿dónde lo compro?), unless it reads like a complaint (scam, don't buy); most long comments are reviews or replies to other people, not link requests. Asking where to buy is not a trigger word by itself: a long comment that asks where to buy it but has none of your trigger words gets no DM. A person gets one DM a day from a long comment, and a long comment that looks like a spam reply gets none. If you had chosen comments of any length, you keep that.

You write the greeting and message; a First name chip fills in the commenter's name. Where it's on for your account (it's being rolled out), More ways to say it sits under the message: New ideas writes three other ways to say your message with AI, Use adds one (up to 3) and Using takes it out again, and press New ideas again until you like them. Auto DM then takes turns between your message and the ones you use, so your DMs don't all read the same; press Save changes to keep them. There, Suggest new ones under the comment replies writes new replies with AI too, and the same comment reply is never posted by two accounts close together (a short ready-made reply telling them to check their DMs may be used instead), so now and then an answered comment gets no comment reply. Every DM ends with a disclosure you choose: #ad, (paid link), (I may earn a commission), or #afiliado (for a Spanish-speaking audience).

Trigger words in all caps or plural

Upper or lower case doesn't matter: a comment of DEALS, Deals or deals all count for the trigger word deals, and an s on the end counts too (LINKS for link). The trigger word has to be a whole word in the comment, so linked doesn't count for link. A comment that says it doesn't want the link (for example no link) gets no DM.

A "See it on TikTok" button

This is how you add a TikTok link to your posts' DMs: it goes in as an extra button. It is the Buttons in your DM setting, under Button in The DM they get on the Facebook card in Settings → Auto DM (the Instagram card shows the same one). Your choice saves by itself the moment you pick it, on the computer and in the phone app, and says Saved beside Button 2.

Buttons in your DM lets your DM carry up to three buttons. Button 1 is always your shop link: the Amazon product, or the video's own link when it has one. Button 2 is off until you pick it: My TikTok video adds See it on TikTok, opening the TikTok video the post came from (left out when we can't tell which video that is), or Custom lets you write a label (up to 20 characters) and a full web address (starting with https). None and My TikTok video save the moment you pick them; Custom opens its label and link boxes, which you fill in and keep with Save changes (Save Auto DM in the phone app). With button 2 on, Add a third button gives you one more custom button: switching it on opens its label and link boxes, which you keep the same way; switching it off removes the third button straight away. Once there is a second button, the Amazon one reads Get it on Amazon unless you wrote your own Button label, which stays (so does a video's own label). Your own links open exactly as you typed them, and their clicks aren't counted.

When a video has no Amazon product (for a brand that only sells on TikTok, say), the DM still goes with your button 2 and 3 alone. With Button 2 set to None, a video with no Amazon product gets no DM. If your message mentions Amazon, it's sent as "Here’s the link you asked for 👇" instead, so nobody is promised an Amazon link that isn't there. A video that isn't a TikTok Shop video and has only My TikTok video to send gets no "Comment LINK" line in its caption (see The Comment LINK line); a Custom button keeps the line, and so does My TikTok video on a video marked Not on Amazon.

Auto DM in Spanish

Where Spanish is turned on for your account, Settings → Auto DM has a Language of your DMs row with English and Español. It's separate from the app's own language: switching the app to Español never changes your Auto DM by itself. Right after you switch the app to Español, the Language row in Settings asks once whether your Auto DM should also send in Spanish (Sí, en español or No, gracias), and whenever the app and your Auto DM are in different languages, a quiet line at the top of the Auto DM card says so, with Change DM language to jump to this row. Choosing Español switches the ready-made trigger words to enlace, link, info and precio (with lo quiero, información, tienda and lista one tap away; accents are optional, so informacion counts too), and the ready-made greeting, message, button and comment reply to Spanish; the line added to your captions then reads Comenta ENLACE y te envío el enlace 👇. Anything you wrote yourself stays exactly as it is, and the disclosure stays the one you picked (#ad). In Settings, if you have unsaved changes, save them first, then switch. During setup (Get started) the same row is in the Auto DM block: picking Español there switches the ready-made words, message and comment reply right away, keeps anything you wrote yourself, and is saved with the rest of your settings when you finish setup.

A different message or trigger words for one video

Yes: a post can have its own trigger word, so you can tailor the word to each post or product (a word like BLENDER for the blender video). Under a video in the Composer (or on its card in the mobile app), Auto DM for this video gives that post its own message (turn its switch on; + First name and + Link insert those), extra trigger words, or both, and you can set it for every video of a TikTok product. Words set there count on that post as well as your usual trigger words: a comment with either one gets the DM (with the post's own message, if it has one), and other posts keep only your usual words. The Comment LINK line in its caption names the post's own first word. Button label sets the words on that post's DM button (up to 20 characters, for example "Get the blender", so it can match your keyword); leave it blank to keep your usual button. Your greeting and disclosure stay the same. See Use your own link.

Posts made with another tool

Settings → Auto DM has Also answer the word each post asks for under Trigger words, on the Facebook card and the Instagram card. It's one switch for Facebook and Instagram, it saves by itself (in the phone app, press Save Auto DM after changing it), and it's on unless you turn it off. If a post's caption says Comment PATCH (common on posts made with Scaled Creator or ManyChat), people who comment PATCH on that post get the same DM as for your trigger words. Coming from ManyChat? Leave this on: it's what keeps your old posts' words answered. It works only on a post whose video Coverage has matched (a comment on a post not matched yet gets no DM; once it's matched, the next comments do), and the same rules apply: a whole word, only short comments if you chose that, one DM per comment. See switching from another tool.

The DM has a button that opens your link. On a phone the Amazon link opens the Amazon app. Inside Facebook or Messenger it first shows the product with one big Open in Amazon app button, and a tap on it opens the app (Facebook only lets a tap open another app). If you set your own link for a video, the DM opens that link instead of the Amazon product. When that link isn't an Amazon one, the ready-made message reads "Here’s the link you asked for 👇" and a button label that mentions Amazon reads "Open link"; a message you wrote yourself is sent as you wrote it.

Some Instagram views (Instagram's website, for one) show the message without its button. So on Instagram the message can also write your link out on its own line, right under your words and before your disclosure, so people see it there too; the button stays. If your message is very long, it's shortened to fit, but the link and the disclosure are never cut. This is being rolled out, so you may not see it yet; where it's on, the preview on the Instagram card shows the link line too.

If you have an assistant

Your assistant can change these Auto DM settings, and each change is flagged in VA mode's activity list. They can also set a video's or product's own Auto DM, unless you turn off the custom links and video Auto DM switch for them (it is on by default; see Assistant trust switches).

Does Auto DM work on Instagram?

Yes, when your Instagram is linked to your Facebook Page. Set it up on the Instagram card in Settings → Auto DM: its own switch, Use my Facebook trigger words and message under Trigger words (turn it off to give Instagram its own words and message), and, under Caption line, whether Instagram captions get the Comment LINK line. The button and the disclosure are the same as Facebook's. Instagram's switch is separate: turning on Auto DM for Facebook doesn't turn it on for Instagram, so if Instagram comments get no DM, check that Auto DM on Instagram is on.

Its pill and sentence say whether it runs:

• On: comments get the DM.
• Not sending, with Reconnect Facebook to turn this on: your Facebook connection needs a refresh before Instagram comments can be answered. Press Reconnect Facebook once and keep every permission on.
• Not sending yet, waiting on Instagram's approval: Instagram is connected on its own (with Instagram, not through a Facebook Page) and Meta hasn't approved that kind of connection yet. What you save is kept, and it starts by itself once the approval comes.

With the Instagram caption line on, your Instagram captions carry the Comment LINK line either way, at the start or the end (see the Comment LINK line).

Comment reply

After the DM is sent, the Comment reply posts a short public reply under their comment, using your own replies. It has its own switch on the Facebook card. On a new account it starts off: switch it on if you want it. Comment replies go out at a steady pace, so on a busy post not every comment may get one, while every comment still gets its DM. If your Facebook connection is older than Meta's approval of replies, a line under it says so with Reconnect Facebook: reconnect once and it starts. If Instagram or Facebook won't take a DM (for example because Allow access to messages is off: Turn on Instagram messages for Auto DM), or it fails, no comment reply goes up for that comment either: a comment reply only ever follows a DM that went out.

You can keep up to three comment replies, and they vary from comment to comment, and the same reply never goes twice in a row on one post, so a busy post doesn't fill up with the same line. Everyone starts with three ready-made replies: Sent you the link! 📩, Check your DMs 💌 and Just messaged it to you ✨ (in Spanish: ¡Te envié el enlace! 📩, Revisa tus mensajes 💌 and Te lo acabo de mandar por mensaje ✨). If you had written your own reply before, it stays your only one until you add more. On the ready-made replies the wording can change from comment to comment, always saying the link is in their DMs, so a busy post stays varied. A reply you write yourself is posted exactly as you wrote it. Where it's on for your account, a busy post also gets a short ready-made reply saying the link is in their DMs when each of your own replies went up only minutes ago, so more comments get a comment reply; your own replies still come first.

Under Comment reply you'll find Reply 1, Reply 2 and Reply 3, Suggest new ones (fills the boxes with three other replies that say the link is in their DMs, in the language of your DMs) and Reset to defaults. Leave a box empty to use fewer. Each reply can be up to 200 characters, with no links (the link goes in the DM). A comment reply is public, so the ones we suggest only ever say that you sent the link or to check their DMs. Press Save changes to keep them.

The automatic Amazon link in the first comment is a separate switch. On Facebook you can also put your Amazon link in the caption: see Where your Amazon link goes on Facebook.

Status pills

Each card's pill says whether Auto DM can run right now: On, Off, Not sending yet (waiting on Meta, it starts by itself) or Not sending (something needs you, like reconnecting Facebook or picking a trigger word). The sentence beside it says which, with the fix.

See what it sent

Where it is on for your account, Last 7 days at the top of Settings → Auto DM counts the comments that got a DM, were skipped or are waiting, and lists the posts whose comments didn't get one, with the reason and the fix (for example Match it now, which opens that post's Which TikTok is this? window; a long comment that didn't ask for the link has nothing to fix). It starts folded, listing only the posts that need a fix; Show details opens the rest. A post whose reason you've fixed says Fixed, and a post with nothing left to do can be dismissed. Comments from your own account never get a DM, so test Auto DM from a different account. The DM goes to the account that commented: check that account's inbox, and its Message requests if it doesn't follow you. See Auto DM isn't sending.

Where do I find how many link requests I got?

People ask for your link by commenting a trigger word. Last 7 days at the top of Settings → Auto DM (where it is on for your account) counts those comments: how many got the DM, were skipped or are waiting. Where it is on for your account, its Per post section lists every post of the week with its trigger-word Comments and its DMs sent, most comments first; press either heading to sort by it. In the phone app it's in Settings → Accounts and platforms → Facebook → Auto DM. Clicks on the links they got are on Home's This week card on the desktop dashboard (see Which link clicks EverySqueeze counts). These link requests are your commenters asking for the product link; they have nothing to do with sign-in links.

Set up during onboarding

In setup, under Where the Amazon link goes, Auto DM them the Amazon link (Facebook) and Auto DM on Instagram sit side by side. On a new account both start on: Facebook's when Facebook is connected, Instagram's when Instagram is connected and Instagram Auto DM is available for your account. Instagram uses your Facebook trigger words and message. Switch either one off before you finish if you don't want it; nothing is saved until you press Save my settings. If you saved Auto DM before, setup shows what you saved. When Instagram's can't be used yet, its row says why instead of a switch you can turn on, for example Connect Instagram first or Not available yet.

"Instagram Auto DM is off"

If your Facebook Auto DM is on and Instagram's is off while Instagram could answer comments, Settings → Auto DM may open with one line: "Instagram Auto DM is off — comments on your Instagram posts don’t get a DM." with Turn on. Home (and Posts in the phone app) may show the same thing once, with Turn on Instagram Auto DM and Not now. Turn on switches on Instagram's Auto DM only, with your Facebook words and message, and says when it's on; nothing else changes. Not now hides the card for good, and it never comes back once Instagram's Auto DM has been on. Nothing turns Instagram on for you: only your tap does. This is being rolled out, so you may not see it yet.