Amazon link in the first comment
An automatic first comment that carries your Amazon link as a deep link, on Facebook and Instagram.
Where this setting is available, Settings → Accounts and platforms → Facebook has a switch labeled Amazon link in the first comment. It applies to both Facebook and Instagram — Instagram never carries a link in the caption itself, so the first comment is the one placement it can get.
What it does
Turning it on comments your Amazon link as a deep link right after the post goes live: on a phone it opens the Amazon app, where people are already signed in. No Amazon program or approval is needed to use it, unlike the caption placement, which only becomes a native product link if you're in Facebook's Amazon affiliate partnership.
Where it shows up
This switch only appears once your workspace has this feature turned on. If you don't see it in Settings, it isn't available for your workspace yet.
The comment is posted automatically by EverySqueeze right after the video publishes — you don't need to write or approve it. It's separate from Auto DM, which sends the link privately to people who comment a trigger word.