Instagram captions and links
Instagram caption links aren't clickable and no app can add product links to Instagram posts: add the product yourself with Add products in Instagram.
Settings → Accounts & platforms → Instagram has its own caption editor, under Your Instagram captions. Instagram doesn't make caption links clickable, so the editor's tokens are Video title and Hashtags only — there's no Amazon link token, because a link in the caption text wouldn't do anything for a viewer. The Hashtags token decides where your hashtags go: with it in the template, the hashtags that end your caption or video title post at that spot instead, each one once.
Your caption without a template
You don't need a template. With no template saved, or a blank one, every Instagram post uses your caption as it is: your TikTok caption, or the words you typed. A missing or blank template never makes a post go out without a caption. If your caption isn't loading onto Instagram the way you expect, check that a saved template still has Your caption in it: a template without it replaces your caption with the template's own words.
My Instagram post is missing the description I wrote on TikTok
Your Instagram caption template decides this. With no template, each Instagram post uses your TikTok caption. A saved template without Your caption replaces your caption with the template's own words on every Instagram post. To fix it, open Settings → Accounts & platforms → Instagram, under Your Instagram captions (in the phone app it's Edit your Instagram caption, on the Instagram screen in Settings → Accounts and platforms), press Reset to default, which puts Your caption back, add any line of your own around it, then press Save: Reset to default doesn't save by itself. Facebook has its own template (see Your Facebook caption template).
Where the link actually goes
Instagram doesn't make links in captions clickable, so we don't add your Amazon link there. No app can add product links or product tags to Instagram posts — Instagram doesn't let apps do it, EverySqueeze included. To have a product attached to your Instagram videos, add it yourself in Instagram with Add products. Setup says the same under the Instagram link options.
The phone app helps: its Links checklist on the Posts screen shows each Instagram post's saved product, lets you Copy saved affiliate link, and tracks which posts you've done.
Getting the link to people on Instagram
- Auto DM on Instagram sends the link by DM to people who comment a trigger word. See Auto DM.
- The Amazon link in the first comment is Facebook only: Instagram doesn't make links in comments clickable either, so it isn't posted on Instagram.
Auto DM on Instagram works when your Instagram is linked to your Facebook Page. If Settings says Reconnect Facebook to turn this on, your Facebook connection is older than Meta's approval: reconnect Facebook once. An Instagram account connected on its own (not through a Page) still waits on Meta for Auto DM.
Keep Your caption in the template: it is your TikTok caption. A template without it (for example only a line asking people to comment LINK) replaces your caption on every post, and the editor warns you before you save. Text you type inside {{ }} is not a placeholder: type your own words without the braces. If a template ever comes out empty for a video (say, Video title and Hashtags on a video with no title and its TikTok hashtags removed), the post uses your plain caption instead of going out blank.
The template is saved to your account and applies to every Instagram post: automatic and scheduled posts, and Post now from the desktop Composer or the phone app. A caption you type yourself fills the caption chip.
If Instagram ever posts a Reel without the caption we sent (rare, and only Instagram can do it), the post in Schedule or Posts says so and offers Copy caption and Open on Instagram so you can paste it in. See Instagram not posting.