TikTok Shop to Amazon: how to earn from the same videos with Amazon affiliate links
Going from TikTok Shop to Amazon: how to match a product to its Amazon listing, and where an affiliate link can and can't go on each of four platforms.
A TikTok Shop video earns commission inside TikTok and nowhere else. But a lot of the same products are also sold on Amazon, and Amazon's affiliate program (Amazon Associates) pays a commission on qualifying purchases made through your link. So going from TikTok Shop to Amazon is mostly a matter of reposting the video somewhere else with an Amazon link on it.
Will it earn? We don't know. It depends on the product and on who sees it, and we're not going to promise you a number. What we can tell you is how the mechanics work and where the link is allowed to go, because that part trips up nearly everyone.
What you need from Amazon
An Amazon Associates account, and its tracking ID. Amazon also calls this a Store ID. It looks like yourname-20, and you'll find it in Associates Central: click your account name at the top right, then Manage Tracking IDs.
Don't confuse it with your Influencer ID. That one starts with ONAMZ and belongs to Amazon's storefront side, and it isn't the ID for these links. Your storefront link (amazon.com/shop/yourname) isn't a tracking ID either.
Two rules come with the program. Amazon requires every site or app that carries your affiliate links to be listed in your Associates account, under Websites and Mobile Apps, and that includes each social profile you post tagged links on. And both Amazon and the FTC require a clear disclosure on any post that carries an affiliate link.
Matching a TikTok Shop product to its Amazon listing
By hand, you search Amazon for the brand and the product name, then check that what you found is the same product and not a look-alike. Compare the brand, the model and the pack size. Then build a link to that listing with your tracking ID on it.
It gets murky in a few ways. Amazon groups colours and sizes on one listing, so a link to any version works and the shopper can switch to the one they want. Some products are sold on Amazon under a different brand name than on TikTok Shop, often the same item relabelled, and you should look closely before you link one of those. And some TikTok Shop products aren't on Amazon at all, because the brand only sells through its own store. There's no Amazon link to make for those.
EverySqueeze does this matching for every video. It compares several signals between your video, its TikTok Shop product and the Amazon listing, and it only calls a match confident when they all agree. It adds your link on its own when it's sure: you picked or confirmed the product yourself, the match is strong (the same product by name, barcode or model number), or it's the same listing in another colour or size.
Anything weaker isn't treated as settled, and you decide what happens then. In Settings you can have the post held until you confirm the product, posted without a link, or posted with our best match anyway. Confirm a product to get your Amazon link explains each choice.
Your tracking ID is stamped on every link EverySqueeze builds. You can set a separate ID per platform if you want each platform's earnings to show up separately in your Amazon reports. Until an ID is saved, posts EverySqueeze makes for you go out with no Amazon link at all, not an untagged one.
Where the link can go
This is different on every platform.
The caption. A Facebook caption can hold a link, and with the "Amazon link in the caption" switch on, EverySqueeze adds a plain amazon.com link with your tracking ID.
Auto DM works on Facebook too. Someone comments one of your trigger words and EverySqueeze sends them the product link by Messenger. It's off until you turn it on, and every DM ends with a disclosure you choose.
The automatic first-comment link is not live. It's waiting on Meta's approval.
Not the caption. Instagram doesn't make caption links clickable, so EverySqueeze doesn't put your link there, and no app can add product links or product tags to an Instagram post. You add the product yourself in Instagram with Add products.
The EverySqueeze phone app has a Links checklist for exactly this. It shows each Instagram post's saved product, lets you copy your affiliate link, and keeps track of which posts you've done. Auto DM on Instagram and the first-comment link aren't live yet. Both are waiting on Meta's approval. Instagram captions and links has the details.
YouTube
The description. EverySqueeze adds your Amazon link to the description of the videos it posts, along with the line "As an Amazon Associate I earn from qualifying purchases." That line is always included, even if your own template leaves it out. One catch: YouTube doesn't make links in a Short's description clickable, so on a Short the viewer has to copy the link.
The pin's own link. A pin EverySqueeze posts carries a plain amazon.com link with your tracking ID, and its description starts with the same disclosure line. An automatic pin needs a confidently matched product. Without one the pin is skipped, not posted blank.
One gap in the disclosures
YouTube and Pinterest get a disclosure line automatically. Auto DM gets the one you picked. The Facebook and Instagram caption templates don't add one for you, though. If you want a disclosure in those captions (and you probably do), add your own wording to the caption, such as #ad.