Connect Facebook and Instagram
One Meta login covers both — pick every Page you post to, including ones your other EverySqueeze accounts use.
Facebook and Instagram connect through one Meta login: connecting either one connects both. Before Facebook's Page picker opens, expect three screens.
On Continue as <your name>?, click Edit settings — not Continue. Continue skips the Page picker and can grant the wrong Page.
Settings → Accounts & platforms → Facebook keeps these steps behind the ? beside Facebook, titled How Facebook posting works. Next, on the Page-access screen, choose Opt in to current Pages only (not Opt in to all current and future Pages, which can return no Pages at all) and select the Page for this brand and your Instagram. Do the same on the Instagram accounts screen that follows.
Select every Page you already post to with EverySqueeze, not just this brand's Page — a Page you leave out stops posting, and this can affect other EverySqueeze accounts that use the same Page. Facebook keeps one Page choice for your whole Facebook login, not one per EverySqueeze account.
When your other EverySqueeze accounts use the same Facebook login, EverySqueeze lists their Pages before Facebook opens: "When Facebook asks which Pages to allow, select ALL of these". Select your own Page and every Page in that list, then choose "Continue to Facebook". If one is still left out, the screen you return to names it — see Facebook Page access removed.
Once connected, Settings → Accounts & platforms → Facebook shows the connected Page. "Facebook and Instagram share one connection. Their auto-post choices are separate." — each still has its own auto-post switch and daily limit.
Auto DM is separate for each: Facebook and Instagram have their own Auto DM switch in Settings → Auto DM, so connecting Instagram doesn't switch its Auto DM on by itself (setup turns both on for a new account; see Auto DM). Where it is on for your account, right after Instagram connects, setup and Settings remind you to turn on Allow access to messages in Instagram (Settings and activity → Messages and story replies → Message requests → Connected tools) if you haven't already: with it off, Instagram refuses Auto DMs, and Instagram doesn't tell us ahead of time whether it's on (see Turn on Instagram messages for Auto DM).
For Instagram to post automatically, the account linked to that Page must be a Professional (Creator or Business) account — see Instagram connect choice and Instagram must be a professional account.
Link Instagram to your Facebook Page
Instagram posts through the Facebook Page it is linked to. In the Instagram app: your profile → Edit profile → Page, and choose your Page. If Settings shows This Page has no Instagram linked after you connect, this is the step it means: link first, then reconnect Facebook.
No Page there? Instagram moves that screen around, and some accounts don't show it at all. Link them from Facebook instead: switch into your Page, open Settings & privacy, Settings, Linked accounts, Instagram (the screen says No Instagram connected) and press Connect account. Then reconnect Facebook in EverySqueeze and select that Page and your Instagram.
Which Instagram account do posts go to?
Instagram posts go to the account linked to your Facebook Page when the post goes out, whatever handle you typed anywhere else. Settings → Accounts & platforms → Instagram names it under the connection: Posting to @username (linked to your Page <Page name>). The phone app's Instagram card shows the same line. EverySqueeze checks the Page's link right after you connect or reconnect Facebook, and again about once a day, when it reads your Instagram posts. If the Page has no Instagram linked, that line says No Instagram account is linked to your Page, and nothing posts to Instagram.
Not the account you expected? Link the right Instagram to that Page (above), or reconnect Facebook and choose the Page your Instagram is linked to. Reconnecting Facebook checks it again straight away; otherwise the line updates at the next daily check.
If a connection stops working, Settings shows Reconnect instead of Connect — see Reconnect a platform.
Reconnecting when you're already connected and Facebook shares no Page this time: if your current Page still works, EverySqueeze keeps your connection as it was, so posting carries on, and the bell says Facebook didn't share a Page on your last reconnect with the Page to select next time. If your Page no longer works either, Facebook is saved with no Page and posting pauses until you reconnect and select it.
Facebook doesn't open?
Facebook opens in the same tab, not in a pop-up window, so a pop-up blocker doesn't stop it and there is nothing to allow. First a short guide shows the three screens above; press Open Facebook and the page itself goes to Facebook (when your other EverySqueeze accounts share the Facebook login, their list of Pages comes first, with Continue to Facebook). If you land back on EverySqueeze without seeing any of Facebook's screens, or nothing happens, use Report a problem (in Pip's menu or the Help button) and say what you pressed and what you saw.
Back on EverySqueeze, but not connected?
The line on the Facebook row says what happened. The most common one: you left Facebook before tapping Save. Facebook's last screen lists what you are sharing, and nothing is connected until you scroll down and tap Save there. Tap Try again, pick your Page and Instagram, then scroll down and tap Save. Nothing was changed by the attempt that did not finish, and Instagram connects through the same Facebook login, so it follows Facebook. If you did tap Save and it still comes back unconnected, tap Try again once more; if it happens again, use Report a problem (in Pip's menu or the Help button). EverySqueeze keeps a note of why the last attempt failed, so support can see what Facebook answered.