How Instagram connects
Instagram connects through a Facebook Page today. Connecting Instagram on its own, with no Page, is coming once Meta approves it.
Instagram connects through a Facebook Page today. There is no Instagram-only button for most accounts yet.
Through your Facebook Page — how it works now. Connecting Facebook (see Connect Facebook and Instagram) also connects Instagram, as long as a Professional Instagram account is linked to that Page.
Don't have a Facebook Page? Make a free one (Facebook → Pages → Create), link your Professional Instagram to it (in Instagram: Edit profile → Page; or in Facebook: switch into your Page → Settings & privacy, Settings, Linked accounts, Instagram, Connect account), then connect Facebook in EverySqueeze. If you only want Instagram, open Settings → Accounts & platforms, click the Facebook card and turn off Facebook's Auto-post new TikToks switch. Facebook stays connected for Instagram's sake but nothing posts to the Page. See Auto-post new TikToks, per platform.
Instagram on its own (no Page) — coming once Meta approves it for EverySqueeze. It is not available yet, so Settings does not show Connect Instagram only for most accounts; if you do not see that button, it is not switched on for you. Do not look for it, and Pip should not point you to it.
Where that connection is switched on for a workspace, only one door is ever used for posting at a time. If your Facebook Page reaches Instagram, that connection posts and an Instagram-only connection sits on standby: "your posts go through the Facebook Page above." The Instagram-only connection takes over automatically if the Facebook Page stops reaching Instagram.
Either way, Instagram needs a Professional account — see Instagram must be a professional account. Disconnecting one door is separate from disconnecting the other — see Disconnect a platform.