When EverySqueeze asks before it posts
What an automatic post does when we aren't sure of its product: wait for you, wait and then add our best match, or add our best match at once. You choose.
When it's an automatic post's turn to go out, EverySqueeze adds your Amazon link automatically when it's sure of the product: you picked it, the match is strong, it's the same Amazon listing in another colour or size (the link opens our best guess, and the shopper can switch), or the photo check agrees. What happens when it isn't sure is your choice in Settings → Posting schedule, under When we’re not sure of the product (on the computer and the phone): Careful, Give me time to check or Always link. With Careful it holds that post instead of posting it without your link, and it moves on to the next video that will carry your link. The held post keeps its place, doesn't count as a failed attempt, and goes out on its next turn once you confirm the product.
Careful holds on every platform you post to automatically: Facebook, Instagram, YouTube and Pinterest. That includes Instagram even when Auto DM is off and the Reel would carry no link at all (an Instagram caption can't hold a link): the Reel waits for your answer like the others, and its Trial Reel, Story or carousel goes with it. Once you confirm, Auto DM sends the link when it's on.
The bell says how many matches are waiting for your OK (and how many videos need you to pick their product, where we found no match), with a button to the Confirm products screen, and the Schedule shows the post as waiting for you to confirm its Amazon product, with a Confirm product button right there (Pick product when no match was found): your answer saves the product and the post goes out with your link on its next turn. This is in the app only; no email is sent. See Confirm a product to get your Amazon link.
If a video has waited more than 3 days, you get one reminder: a phone notification and a bell notice that say how many videos are waiting, with a button to review them. It comes at most once every 3 days, while videos still wait.
A video you marked as not on Amazon isn't held, and it's never asked about: its Facebook post goes out on its turn without a link and its automatic pin is skipped, as you chose (no 2-hour wait and no notification asking you to pick the product).
When Include older videos without a product is on (Settings → Posting schedule; a new account starts with it off), an older video with no product at all, posted by the older-videos drip, isn't held either: there is nothing to confirm, so it posts without a link. Turn it off to keep those out (see Older videos per day).
The same goes for a new TikTok with no product at all when Include new videos without a product is on: it is neither held nor asked about, and posts without a link (see The new video notification).
Give me time to check
With Give me time to check, a post we aren't sure of waits for you, like Careful, on every platform, and you get one phone notification. Under the choice you pick how long we wait: 12 hours or 24 hours (24 unless you change it), counted from the post's planned time (a post that was held up for other reasons, such as auto-post being off, counts from when we notify you, so you always get the full time). If you haven't confirmed or changed the product by then, the post goes out with our best match, on Facebook, Instagram, YouTube and Pinterest alike. Confirm or pick the product before then and it goes out with yours.
A video with no match at all, or with a match our checks say is probably a different product, keeps waiting for you like Careful: it never goes out without your link just because the time ran out.
This replaced Balanced (which posted without the link) on October 16, 2026. An account that was on Balanced is now on Give me time to check, with 24 hours.
Always link
Always link doesn't wait: a match we found but couldn't prove is added at once, so the post goes out on time with it. It can be the wrong product, so check your posts. A match our checks say is probably a different product, and one only other creators suggested, are still never added: those posts go out without a link (a new video's Facebook post or pin first waits up to 2 hours and sends one notification, and a pin with no product is skipped). Where it is turned on for your account (rolling out), a match other creators agree on is the exception and is added too: two or more creators picked that same Amazon listing by hand for this TikTok Shop product, nobody picked a different one, and the listing's name has the product's brand or the first word of its name (or our photo check says it is the same product). With Give me time to check, that match is added the same way once the wait ends. With this choice a post you make yourself gets that match without being asked, too.
The 2-hour wait is shown in the app, not only by notification. While a post waits, its row in the Schedule (computer and phone) says Waiting for you to pick the product · posts without a link at 9:36pm (a pin says it will be skipped at that time) with a Pick the product button that opens that video's product pick, and the bell shows a notice. Both go away when you pick a product or mark the video not on Amazon (the post still goes out at that time, now with your link, or without one if the video is not on Amazon), and when the time passes the post goes out as described. This works whether or not you have notifications turned on. See Why a queued post is waiting.
A brand you set to Wait for my link (a brand rule, see Use your own link) waits whatever you choose here, Always link included: its automatic posts hold until you add your link, and the held post's button is Add my link.
New accounts start on Give me time to check, with 24 hours. An account that never chose is on Always link; you can fix or remove any link in Posts, or pick Careful or Give me time to check here. An account that chose keeps its choice, and one that had the older on/off switch keeps it: off is Careful, on is Give me time to check.