Photo posts and carousels (why aren't they cross-posting?)
TikTok photo posts are slides of images with music. With carousel posting on they go out as carousels; otherwise they are skipped.
A TikTok photo post (also called photo mode, a carousel or a slideshow) is a set of pictures you swipe through, with music. It is not a video.
Carousel posting is being turned on account by account. Whether it is on for you decides what happens to photo posts.
When carousel posting is on for your account
Photo posts go out like your videos, as carousels:
- Facebook: one post on your Page with all the photos (up to 10), your caption and, when your Facebook link setting is on, the product link.
- Instagram: a carousel of up to 10 photos with your Instagram caption. Like every Instagram post it carries no clickable link; the Comment LINK call to action and Auto DM work on it the same way as on a reel.
- Pinterest: a carousel Pin of up to 5 photos (one photo makes an ordinary image Pin), linking to the product the same way your video Pins do.
- A photo post often has no TikTok product tag, so nothing is matched for it automatically. Pick its Amazon product yourself in Composer or the phone app's Posts list; the Facebook link, the Pin's link (automatic Pins included) and Auto DM then use your pick.
- YouTube does not support photo posts. A photo post is skipped there and listed with the reason YouTube doesn’t support photo posts. It is never shown as failed.
In Composer and in the phone app's Posts list a photo post shows its first photo with a small 1/7-style badge (how many photos it has). Post now, Schedule, Post everywhere, automatic posting, the older-video drip and Fill my week all include it, with the same daily limits and spacing as videos.
What EverySqueeze does for you:
- It copies the photos from TikTok once, so Facebook, Instagram and Pinterest all get the same pictures in the same order.
- Instagram only accepts photos between 4:5 (tall) and 1.91:1 (wide). TikTok photos are usually taller, so for Instagram each photo is either trimmed slightly at the top and bottom (when that cuts very little) or placed whole on a blurred copy of itself. Facebook and Pinterest get the photos as they are.
- A post with more photos than a platform allows uses the first ones, and says how many were left out.
- Comments on these posts reach Auto DM and Coverage just like comments on a reel: EverySqueeze knows which TikTok post each carousel came from.
If a photo post shows Instagram needs these photos reshaped in the failed list, the reshaping step is not available yet; Facebook and Pinterest are not affected. If it says TikTok did not give us the photos for this post, TikTok's own data had no pictures for it, and a retry will not change that.
Photo posts that were skipped before carousel posting was turned on are listed as skipped with it can be posted from Posts now: post them from Composer or the phone app, or let the older-video drip pick them up.
Turning photo posts off
Settings → Posting schedule has Also post photo posts, on unless you switch it off. Off, only your videos are cross-posted and photo posts are handled as in the next section.
When carousel posting is off
EverySqueeze still finds these posts in your TikTok library and can see which product they feature, but it does not cross-post them.
- In Composer and in the phone app's Posts list, the post shows the badge Photo post — carousel cross-posting coming soon, with how many photos it has, and its first photo as a still image.
- It has no Post now, Schedule or Queue buttons, and it can't be selected.
- It stays in your list so you can see it. It is not counted as a video waiting to be posted: it is left out of "Not cross-posted yet", the Unscheduled view and the Coverage gap counts.
- Automatic posting, older-video drip and Fill my week skip photo posts. See Automatic posting and Older videos per day. They use none of your daily post limits and cost nothing.
- If a photo post is already in the queue, it is taken out before it is tried and listed in the Schedule's Needs attention box as photo posts skipped · carousel cross-posting coming soon, with no Retry button and no phone notification. Your next real video takes the time it held. Nothing is deleted.
If you try to post one and see This is a TikTok photo post. Carousel cross-posting is coming soon., the post was refused on purpose and nothing was sent.
Is something wrong on my side?
No. There is nothing to fix or reconnect. Your normal videos keep posting as usual.
If a normal video is not posting, start with Making a post in Composer. Still stuck? Use Report a problem or ask Pip.