How many times a day should you repost to Facebook, Instagram and YouTube?

How many times a day should you repost to Facebook, Instagram and YouTube? We don't have the true answer and neither does anyone else outside those three companies. What we do have is a set of defaults that we had to choose when we built EverySqueeze, and we can tell you exactly how they behave. That's probably more useful to you than a confident number from a stranger.

The numbers we start people on

A new EverySqueeze account starts at 10 posts a day on YouTube, 5 on Facebook, 5 on Instagram and 2 on Pinterest.

You can change any of them. The range we recommend is 1 to 10 a day per platform. Facebook, Instagram and Pinterest can be set as high as 20, but past 10 the app makes you confirm it first.

These are our settings, not research. Treat them as a starting point.

Why we warn you above 10

Go past 10 a day on a platform and EverySqueeze stops you with a warning: more than 10 a day can shrink each post's reach and look spammy to Facebook and Instagram. You press "I understand" to save the higher number, once per platform.

That's caution on our part. We can't prove where the line is. But if you post 20 Reels in a day, each one is competing with the other 19 for the same followers, and we'd rather make you stop and think than let a default do it for you.

YouTube is different. It's capped at 10 a day in EverySqueeze and you can't raise it, because our uploads share Google's daily upload quota. That's a hard limit on our side. It isn't advice about what YouTube likes.

Spacing matters as much as the count

Five posts in five minutes is not the same as five posts across a day. So the count is only half of it.

EverySqueeze spreads a platform's posts evenly across your posting hours. Five posts between 7am and 11pm land roughly every three hours, not five in a row at breakfast. Posts on the same platform are never closer than 45 minutes, and you can push that out to anywhere from 1 to 12 hours. It also avoids posting exactly on the hour or the quarter-hour, and keeps posts to different platforms a few minutes apart so they don't all fire at the same minute.

The count and the spacing have to fit inside your hours, though. Six posts at least 3 hours apart need 15 hours. If your posting hours are 9am to 9pm, only four fit, and the other two go out the next day. Settings tells you when your numbers don't add up. Nothing is dropped.

What counts toward the limit

Everything. New TikToks posted automatically, older videos from your backlog, posts you scheduled, and ones you posted on the spot. If Facebook is set to 5, Facebook gets 5.

When the limit's reached, the rest wait and go out on a later day.

Older videos are where the number gets real

Most creators don't make 5 new videos a day. So on most days the limit isn't what holds you back. Your supply is.

That changes when you turn on the older-videos drip. EverySqueeze will post a set number of your older TikToks to Facebook and Instagram each day: 1, 2, 3, 5, 8 or 12, starting at 3 when you switch it on. Those come out of the same daily limit, never on top of it.

Here's how that plays out. Say Facebook is set to 5 a day and older videos to 3. On a day when you post 2 new TikToks, 3 older ones go out as well and Facebook hits 5. On a day with nothing new, 3 older ones go out and it stops there. New videos always come first.

One thing to watch: the older-videos number is counted across Facebook and Instagram together. An older video that goes to both uses two.

So what should you set?

Our honest suggestion is to leave the defaults alone for a few weeks and look at what happens.

If you make one or two videos a day and have a few hundred older ones sitting there, the defaults will work through them steadily. At 3 older videos a day to Facebook only, 300 videos take about 100 days. Send each one to Instagram as well and it's twice that, because each video uses two. Want it faster? Raise the older-videos number before you raise the platform limit.

If you're new and don't have a backlog, the limits won't matter yet. You'll post what you make.

If you want to go above 10, go ahead, it's your Page. Do it on one platform first and watch that platform for a couple of weeks before you do the others. Give each platform its own Amazon tracking ID while you're at it, so your Amazon reports can show you whether the extra posts did anything.

And if a post hasn't gone out when you expected, it's usually one of these: the day's limit, the spacing, or your posting hours. The post itself says which.