Daily limits (posts per day)

Posts per day on each platform: 1 to 10 recommended, up to 20 with a warning (YouTube up to its per-account upload limit), counting every post.

Settings → Posting schedule has a "Posts per day" card, under How many and when, with one number per platform. It is set there only: each platform's page in Settings → Accounts & platforms shows it in one line, Schedule: 5 a day · at least 3 hours apart · Change, and Change takes you to Posting schedule. It is how many posts EverySqueeze may send to that platform in one day: 1 to 10 is recommended, and Facebook, Instagram and Pinterest can go up to 20.

Starting out? A new account starts with YouTube 5, Facebook 5, Instagram 5 and Pinterest 2 a day, spaced for you automatically; change any of them whenever you like. Accounts that already existed keep the numbers they had (4 a day on any platform you never changed). Posts you make yourself count toward these limits too: Post now and Schedule in Composer on the desktop, and a platform button on a post's card in the phone app.

It counts every post on that platform that day — new TikToks posted automatically, older videos from the backlog, scheduled posts and ones you post now.

It is a ceiling, not a target. Settings says so under the numbers. A day fills with your new TikToks plus older videos (up to the older-videos number, shared by Facebook and Instagram), so with few new TikToks a platform can post only 2 or 3 times a day under a limit of 5. That is the schedule working, not a fault. When a note says a platform is full for a day, its count includes the posts already queued for that day, including ones moved there from fuller days.

Older videos count too

Older videos are part of Posts per day, never extra. Older videos per day (the Post older videos card, "How many per day") is the most of the day's posts that may be older videos, counted across Facebook and Instagram together (an older video that goes to both uses two). Example: Facebook is set to 5 posts per day and older videos to 3. On a day when 2 new TikToks post, 3 older videos post too and Facebook reaches 5, so it is full. On a day with no new TikToks, 3 older videos post and the drip stops there. Either way Facebook never gets more than 5. See Older videos per day.

One number per platform

Each platform has its own number: posts on Facebook never use up Instagram's, YouTube's or Pinterest's, so Facebook 5 and Instagram 5 means up to 5 on each, not 5 in total.

Your day

The day is your day, in your saved time zone. The limit is kept while auto-posting is off for a platform, so it is ready when you turn it back on.

More than 10 a day

Above 10, the choices read (above recommended), and the first time you pick one for a platform EverySqueeze asks you to confirm: more than 10 a day can shrink each post's reach and look spammy to Facebook and Instagram (for Pinterest, the warning names Pinterest instead). Press I understand to save it (you confirm once per platform; it is kept with the setting), or Keep my number to leave it as it was. While a number is above 10, one short line under Posts per day says More than 10 a day can lower reach on … and names the platforms. In the phone app the note under the number says Higher than recommended, and about how far apart the posts will land inside your posting hours.

YouTube stops at its upload limit: EverySqueeze's YouTube uploads share Google's daily upload quota across every creator, and each account gets a set number of them a day, so YouTube cannot be set higher than that number (the YouTube choices in Settings stop there). If you had it set higher, it reads as that number and your scheduled YouTube posts were spread out to fit; nothing was removed. This is EverySqueeze's limit for each account, not a setting on your channel: verifying your channel with Google doesn't raise it, and it only counts uploads made through EverySqueeze. See YouTube daily limit / quota.

The most a platform can get in one day, even with Post now, is 10, or your own confirmed number when it is above 10 (up to 20). YouTube's most is its upload limit for each account.

Next to it, Space posts at least sets the minimum spacing between posts on the same platform (switch off Same on every platform to give each platform its own); see Spacing between posts. If the number a day doesn't fit that spacing inside your posting hours, Settings and the Schedule say so and the extra posts go out the next day.

When the limit is reached

Further posts for that platform wait in the queue and go out on a later day, spread evenly inside your posting hours (a new video at that day's first open time if you chose As soon as possible, see When new videos post) — nothing is dropped. The wait reason on the post says it is waiting for that platform's daily capacity.

When you change the limit

Posts EverySqueeze planned for you are spread out again as soon as you save a new number: lower it and some move to later days, raise it and later ones move up, always evenly across your posting hours and in the same order. A post you set a time for yourself keeps that time. If its day turns out to be full when it comes due, it moves to the next open slot, and the Schedule, the bell and a phone notification tell you where it went (Moved from … to … because that day already had …'s daily limit of posts).

YouTube: newest TikTok first (rolling out: only where it is turned on for your account). When your YouTube limit keeps automatic uploads waiting, a new TikTok's YouTube upload takes the earliest automatic YouTube time instead of waiting behind the others, and the earlier automatic YouTube uploads each move one place later; the oldest go out on the next days with room. Your YouTube limit, posting hours and spacing still apply. A post you set a time for, or that you or your assistant approved, never moves, and posts you schedule yourself keep their place in line.

YouTube: new TikToks ahead of filled-in posts (rolling out: only where it is turned on for your account). YouTube uploads are shared across every EverySqueeze creator, so they go out a little at a time, slower than your own number. A new TikTok goes ahead of older videos that Auto-fill gaps or Fill my week added to YouTube: those step back in line and go out when nothing newer is waiting. A post you set a time for stays where it is, and Post now works on any of them. Auto-fill gaps adds only a few YouTube posts at a time. If your schedule was full, your newest waiting YouTube posts come back as room opens.

When you schedule a post and the day is already full, EverySqueeze says so right away instead of quietly moving it, for example YouTube is full for today (5/5 — your daily limit). Next open slot: tomorrow 9:00am.. In the phone app, Change limit next to that message opens Settings. See Why a post hasn't gone out.

A post held by the daily limit says so in the reason on the post (or, for a post you set a time for, in its Moved note). A time that only creeps later a few minutes at a time, while the reason doesn't mention the daily limit, is not your daily limit: the post is waiting its turn, and raising the number won't move it.

How many posts can wait in the schedule

Apart from the daily limits, the schedule holds up to 300 scheduled posts at once, across all platforms together. Each platform a video goes to counts as one post, so one video scheduled to Facebook, Instagram and YouTube takes three. Older videos stop short of that so there is room for new TikToks and for posts you schedule yourself, and when the schedule is full an older video steps aside for a new one. Room opens as scheduled posts go out.

YouTube never takes everyone's room. YouTube uploads are shared across every EverySqueeze creator, so YouTube posts go out a few a day. Only a few days' worth of your automatic YouTube posts sit in the schedule at a time; the rest wait for a spot and come back as your YouTube posts go out, so YouTube doesn't fill the places your other platforms need.

Waiting for a spot. A post that makes room for a newer one is never lost: it waits for a spot. The Schedule shows one line, N posts waiting for a spot · they go out as room opens, and the posts behind a tap. They're added back as room opens, newest first, one platform at a time, inside each platform's posts per day. Any automatic post that waits more than 14 days stays in your library to post anytime, and the list shows those too.

A post you schedule yourself is not turned away. If the schedule is full when you schedule a post yourself (Schedule, Composer, your library or Post again), it takes the place of one automatic post, which waits for a spot instead. If no automatic post can make way, your post waits for a spot itself and EverySqueeze says so: Added. Your schedule is full right now, so this one waits its turn and goes out as soon as there's room. If you picked a time, it goes out at that time when there's room by then. Your own posts go ahead of the automatic ones, never stop waiting, and read added by you in the list; Remove takes one out of line. Only when many of your own posts are already waiting, or for a post Fill my week or your assistant adds, does EverySqueeze say the schedule is full and the post wasn't added: try it again later, or remove a scheduled YouTube post to make room now.

Each platform its own room. Your new TikToks no longer wait on your slowest platform. When the schedule is full, a new TikTok's automatic post takes the place of the oldest automatic post waiting on the platform that has the most posts in the schedule, so a long Pinterest or YouTube line never stops a new TikTok going to Instagram or Facebook. No platform is planned more than 7 days ahead: when a platform's next open time is further out than that, the new TikTok takes the time of the oldest automatic post waiting on that same platform.

A post that makes way this way is taken out of the schedule for that platform only and waits in line for it: when there's room again (the schedule has space and that platform has an open time within the next 7 days), it's added back automatically, newest first, a few at a time, inside that platform's posts per day, whether or not your older videos are switched on. A post added back this way never pushes another post out. It waits up to 14 days, and you can post it by hand at any time; it isn't added back if you cancel it for that platform, if it already failed there, or if the video is gone from TikTok, and it waits while that platform's automatic posting is off. Its other platforms keep their posts. The bell says how many older posts made way and on which platform. If they keep making way, raise that platform's posts per day so more of them go out, or confirm products if they were waiting for you to confirm the product. Posts you schedule yourself, set a time for, or that you or your assistant approved never make way. If none of a platform's waiting posts can make way, the new TikTok isn't added on that platform only, and the bell names it.

You can also add up to 200 posts to the schedule in one day, counting Composer, Fill my week and Retry together. Past that, EverySqueeze says you’ve added as many posts as you can today and the rest can be added tomorrow. That limit is only about adding posts: it doesn’t change how many go out each day, which is still your Posts per day.

Only on the older schedule (rare)

Almost every account has Posts per day, described above; use that unless your own Settings shows something else. Only a workspace still on the older schedule sees "New automatic posts per day" instead (0–48, or Unlimited). That limit counts only automatically posted new videos, and Pinterest's ceiling there is 20 pins a day.