Confirm or reject a match

How to answer a likely or possible cross-post cell in Coverage.

A ? cell in Coverage is a match that isn't confirmed yet — a likely match with some evidence, a possible cross-post it found but couldn't corroborate, or a good-looking match that was found when the page loaded and not saved yet. Only a saved match gets a green ✓. A guess like this reads Maybe already on Facebook — check (or Instagram, YouTube). Click the cell to open the comparison.

A maybe is a question, not a post: it doesn't count as posted and it doesn't stop EverySqueeze from posting the video there, by hand or automatically (new videos and older videos). Only Auto-fill gaps waits for your answer, and only on a saved maybe. Only a post EverySqueeze published, a match that agrees on both the length and the product, or your own confirmation counts as posted. So if the video really is already there, confirm it, or it can be posted twice.

What you'll see

The sheet shows your original video next to the post it's comparing it to, side by side, so you can look at both before deciding.

Answering it

• Confirm (on a maybe) or Yes, that's mine — records it as posted on that platform. It doesn't post the video again with your link, and it doesn't add the link to the post that's already there (more below). Coverage updates immediately and the row then reads Found on your Page (you posted this) (on Instagram, YouTube or Pinterest it says your Instagram, your channel or your Pinterest instead).
• Not a match — clears the guess. It stays cleared through future scans, so the same wrong guess won't come back.

If a scheduled post to that platform failed because of this guess (its reason says it is probably already on that platform), Not a match also puts that post back in the queue, and a message says so. See Failed posts.

Your answer sticks: an automatic matching pass running at the same moment can't put the old guess back.

If EverySqueeze already tried to publish there and the outcome wasn't confirmed, the buttons read It's there / Checked — not posted instead, and posting to that platform is held until you answer.

Does Same video or Confirm add my link to the old post?

No. Saying yes (Same video when you review several at once, or Confirm) records that the video is already posted on that platform. It doesn't post the video again with the link, and it doesn't add the link to the post that's already there: EverySqueeze can't edit a live post, so its caption stays as it is.

What a match does is let Auto DM answer that post: when someone comments one of your trigger words on it, they get the video's Amazon link by DM, as long as the video has a product. You don't need to review every video for that, only the posts people comment on.

Once a video is recorded as posted on a platform, EverySqueeze won't post it there again (see Already posted), so posting it again from Composer to add the link doesn't work. Skip only moves on to the next one without answering; it doesn't post anything.

Reviewing several at once

Review N videos above the grid opens them one at a time under the question Is this the same video?, strongest evidence first, such as the same caption and the same length. The other post shows its cover when one was saved, and always what is known about it: when it was posted, its length and its views, with Open on Facebook (or Instagram, YouTube) to look at it. The VA keyboard keys (Y, N, S, U and the arrow keys) are behind the i next to the button. Under each pair a short line says why it was suggested: the two lengths, how far apart they were posted, and any product words the two captions share.

Weak guesses are left out. A post that is only the same length and went up around the same time, with nothing else in common, is no longer suggested, and a guess with nothing else to back it up stays a plain gap. You can still mark any of those posts yourself from its cell.

A match also has to agree on the product. A post whose caption names a different product (for example a call to comment FLASHLIGHT on a knife video), or a Facebook feed copy of a reel that's a different length, is not treated as a match.

On your phone

Reviewing possible matches is on the desktop dashboard. The mobile app has no Coverage screen.

Posts that aren't matched to a TikTok yet

A post on Facebook, Instagram or YouTube that EverySqueeze couldn't tie to one of your TikTok videos has no cell to answer, so it has its own screen. Press Match posts (the small button at the top of Coverage, beside Review N videos; it shows a count, and reads N unmatched posts when none needs a pick). The same button is on Home and in Settings → Auto DM while posts wait, with the line Match a post so Auto DM can send its product. You don't have to match them all: match the posts people comment on.

It opens Match your posts as its own window, with a Facebook, Instagram and YouTube tab, 20 posts a page (Previous and Next). Each post shows its cover, caption, date, length and views, and the TikTok EverySqueeze thinks it came from. Three buttons per post:

• Confirm suggested saves that TikTok as the match. It only shows when the suggestion has a strong clue and no other TikTok of that length was posted near that date.
• Pick the TikTok opens Which TikTok is this?.
• Not on TikTok takes the post off the list: it isn't from one of your videos.

Which TikTok is this? shows the post on the left and your likely TikToks as big pictures, best first, each with a reason in plain words such as Same words, Looks the same or Same product. A guess with only the length and date in common says Weak guess: check it. Click one and it shows beside the post, and you can play both. Search all your TikToks: caption or what’s said searches your whole library by caption and by what is said in the video, and the Posted menu narrows it by date (Any date, The week before the post, The month before the post, More than a month before). Press Match this TikTok to save it. None of these leaves out the ones you saw and lists your other TikToks from any date (then Leave it for now keeps the post on your list), and Not on TikTok is there too. The match works exactly like one you confirm in a cell: Auto DM and Coverage use it at once, and the post counts as posted.

A post already matched to another video

One post on Facebook, Instagram or YouTube can be matched to only one of your TikTok videos, so Auto DM always knows which product link to send. If you match a post that another of your videos already has (from Match your posts or Which TikTok is this?, or Same video in a review), EverySqueeze asks first: "This post is already matched to another of your TikTok videos. Remove that match first, or move it here." (with that video's name when it can show it). Move it here removes the other video's match and saves this one in one step. Cancel changes nothing. A suggested maybe doesn't count: only a saved match does.

Changing your mind

Rejecting a guess doesn't delete the video or the cell — the column still shows a gap you can act on later, including confirming a post there yourself if you find it. Nothing about the rest of your Coverage data changes when you answer one cell.