No caption could be built
No caption could be built: the TikTok caption was empty or only tags, with no title or product name to use. Add a caption opens the video to write one.
**No caption could be built for this video: its TikTok caption is empty or only tags, and its title and product name are blank. Retry won’t fix it. Use Add a caption to write one, or Dismiss this post.**
What it means
EverySqueeze normally builds a caption from your TikTok caption, falling back to the video's title and then its TikTok Shop product name. For this video none of those gave any text: its original TikTok caption was empty or nothing but hashtags, and there was no title or product name to use in its place (for example, TikTok hadn't sent the product's name yet). So there's no text to post.
When one of the video's posts fails this way, its other Facebook and Instagram posts still waiting in the queue would fail the same way, so they move to the failed list at the same moment, each with Add a caption. You get one notification for the video, saying it has no caption and to use Add a caption, instead of one per platform at each post's time. A post you wrote your own caption for is left in the queue.
What to do
The failed post has no Retry button, because a retry would send the same post and fail the same way. It has Add a caption and Dismiss instead.
- Press Add a caption on the failed post. On the computer it opens that video in Composer; in the phone app it opens the video's card in Posts. Write a caption there and post or schedule it.
- Or, to post a hashtag-only caption as it is, open Settings → Accounts & platforms → Facebook and, under Caption for automatic posts, choose Keep my TikTok caption exactly. EverySqueeze then posts your TikTok caption as written, hashtags included, instead of removing the TikTok tags first. Instagram follows that choice unless you set Instagram's own Remove TikTok hashtags switch (turn it off there). Then post or schedule the video again from Composer.
- If it should have a product, match one first — see How product matching works — since a matched product can also fill in a caption.
- Once it has posted, Dismiss the failed post (or leave it: it clears from the list on its own after 7 days).
Nothing is lost
The video stays in your library exactly as it was. Nothing posts automatically until it has a caption to post.