Your Script Brain (build it and use it)

Learns how you open and close your videos from what actually sold, then writes scripts and captions in your voice.

My Brain is your Script Brain: it learns how you open and close your TikTok videos, and which of those openers and closes earned the most, then writes scripts and captions in that voice.

What you need first

If you have fewer than 6 selling videos, building stops with a not enough selling videos yet message. Try again once a few more have sold.

Where to find it

Your Brain lives in My Brain, a tab in Library, after Posts, Products and Film next. It also opens from a product's Script the next one card (open your Brain →).

On Film next, every product has a Script it → button. It opens My Brain with that product already in the box, so you only press Write it in my voice. If your Brain isn't built yet, the button says Build My Brain → instead.

How to build it

  1. Open My Brain (the tab in Library) and press Build My Brain (once it exists, the same button says Retrain). Until it is built the screen shows just this one card, and Write it in my voice stays greyed out with a note saying to build it first. It takes a couple of minutes and a progress bar shows how far along it is.
  2. When it finishes, the screen fills in: Openers that sell, Closes that sell, Category playbook, Your voice and Every hook archetype, priced.

A shortcut: Write it in my voice → on a product's Script the next one card builds the Brain for you the first time, then writes the script.

What it gives you

An assistant on your account sees the same openers, closes and playbook, ranked best first, but no sales or dollar figures, and scripts written for them never quote one. Your earnings stay yours.

Keeping it fresh

The Brain refreshes itself every few weeks once you have new sales; you can still press Retrain any time. It shows Last trained with the date next to the Retrain button, and adds the words auto-refreshed after the date when it updated itself. It says "retrain recommended" once 15 or more new videos have sold since training; an automatic refresh normally picks those up before you need to. It only refreshes a Brain you already built; it never builds a first one for you.

Phone app

If the phone app or a caption button says Your Brain isn't built yet, build it once on the desktop dashboard as above (the dashboard shows a Build My Brain → button with that message; the phone app links to Open My Brain). The phone app can use the Brain but can't build it. If you have more than one TikTok account connected, pick the account at the top of the Brain screen; each has its own, learned only from its own videos.

Open it in EverySqueeze

Signed in, this article opens in the app’s Help center.

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New to EverySqueeze?

EverySqueeze posts the TikTok Shop videos you already made to Facebook, Instagram, YouTube and Pinterest, with your Amazon link wherever the platform allows one. It is free during the beta.